CRM & revenue architecture
Data models, lifecycle stages, pipelines, and ownership. CRM setup and migration built around clear handoffs.
REVENUE SYSTEMS × AI GTM ENGINEERING
Revenue systems.Built for your
next stage.
We connect your CRM, workflows, and AI-powered GTM systems so your team can move from first touch to revenue with less manual work.
Specialists in Attio, HubSpot, and FreshSales.
A connected revenue systemSYSTEM / 01
Capture
Qualify
Route
Follow up
YOUR CRM
Human review
Turn incoming interest into a clear next step.
Capture leads, qualify with AI support, and route to the right person. Human review keeps decisions grounded.
LESS MANUAL WORK. MORE CONNECTED SYSTEMS.BUILT AROUND YOUR BUSINESS
01 / SERVICES
Make every part of your
revenue system work together.
AI-powered GTM systems
Account research, enrichment, qualification, and routing. AI-supported decisions, with human review where it matters.
Automation & integrations
Connect forms, your CRM, and operational workflows. Remove repetitive steps and keep data moving between tools.
Reporting & optimisation
Funnel visibility, stage conversion, and data quality. Clear feedback loops to see what’s working and what needs attention.
DEEP IN THE TOOLS YOU WORK IN
AttioHubSpotFreshSales
Early-stage startups
Build your first GTM systems on solid foundations. Connect your tools, define ownership, and keep handoffs clear as your team grows.
Growing businesses
Make the path from lead to customer easier to manage. Replace manual operational steps with connected workflows built around your business.
02 / HOW WE WORK
Understand the motion.
Then build the system.
Hands-on engineering, from the first workflow map to a system your team can own and improve.
01
Map the motion
Understand your tools, data, and handoffs. Map how a lead becomes a customer and where work gets stuck.
02
Engineer the system
Build the architecture, integrations, and automations around your actual revenue motion.
03
Launch with your team
Practical QA, documented workflows, and a clear handover. Put the system to work with the people using it.
04
Measure and improve
Review the signals, surface friction, and refine the system as your business evolves.
03 / OUR APPS
We build products, too.
The same systems thinking, put into software.
Our own apps, built for the Attio ecosystem.
Formation
Attio appTurn form responses into Attio records.
Collect information through forms built around your Attio workspace, then send responses directly where your team works.
ChatSync
Attio appAn Attio app built by Zaavia Labs.
04 / FAQ
A few good questions.
05 / LET’S TALK
What should your revenue system do next?
Tell us about your current tools, what’s getting in the way, and the outcome you want. Let’s find the right next step.
YOUR TOOLS. YOUR MOTION. YOUR NEXT STAGE.